DENVER, March 28, 2023 /Lares/ -- Lares, a leader in global security assessment, testing, and coaching, today released the next iteration of its partner program with several exciting things in 2023 for its partners.
Prospective partners can learn more about and apply to join the Lares Partner Program using the link: https://www.lares.com/partner/.
“Many of our partners already know the value of leveraging Lares to deliver security services to their customers,” said Andrew Hay, Lares’ COO. “Not only do they receive access to the best security testers in the business, but they also receive extensive pre-sales consultation, detailed statements of work tailored to their customer, and access to a dedicated account manager.”
A Brand New Partner Experience
The launch of Lares Partner Central, a partner-only site that contains everything needed to successfully sell Lares services, including collateral, webinars, deal registration, and engagement scoping guidance.
The portal also highlights upcoming events, marketing campaigns, conferences, speaking engagements, and webinars from the Lares team.
Quick Access to Sales Support
Within the Lares Partner Central, Lares has made its online chat available for questions. Partners can get instant access to their account manager for any questions.
Prospective partners can learn more about and apply to join the Lares Partner Program using the link: https://www.lares.com/partner/.
“Many of our partners already know the value of leveraging Lares to deliver security services to their customers,” said Andrew Hay, Lares’ COO. “Not only do they receive access to the best security testers in the business, but they also receive extensive pre-sales consultation, detailed statements of work tailored to their customer, and access to a dedicated account manager.”
A Brand New Partner Experience
The launch of Lares Partner Central, a partner-only site that contains everything needed to successfully sell Lares services, including collateral, webinars, deal registration, and engagement scoping guidance.
The portal also highlights upcoming events, marketing campaigns, conferences, speaking engagements, and webinars from the Lares team.
Quick Access to Sales Support
Within the Lares Partner Central, Lares has made its online chat available for questions. Partners can get instant access to their account manager for any questions.
White Labeled Sales Collateral
All Lares sales collateral has been white-labeled for partner use. The documents can quickly and easily be modified using popular tools such as Canva or Adobe Express and branded for the partner’s business.
Lares Sales Training
Lares is launching a series of webinars to educate its partners on how to sell our various services, find customers, and successfully qualify them. Training will include:
The Lares Sales Certification Program
To help differentiate sales staff and the partner in the market, Lares will launch its Sales Certification Program in 1H2023 to reward partners for completing Lares’ online sales training modules. Upon completion, each registered individual will receive the following:
All Lares sales collateral has been white-labeled for partner use. The documents can quickly and easily be modified using popular tools such as Canva or Adobe Express and branded for the partner’s business.
Lares Sales Training
Lares is launching a series of webinars to educate its partners on how to sell our various services, find customers, and successfully qualify them. Training will include:
- How to position and sell Lares security services,
- Recorded presentations on each service Lares provides, and
- Sales battle cards, ideal customer profiles (ICP), and qualification criteria guidance.
The Lares Sales Certification Program
To help differentiate sales staff and the partner in the market, Lares will launch its Sales Certification Program in 1H2023 to reward partners for completing Lares’ online sales training modules. Upon completion, each registered individual will receive the following:
- A certificate of completion,
- An official module-specific Lares badge identifying individuals that have completed the training, and
- Access to an online community of other certified Lares partners to share information.
More Engaged Partner Relationship
Lares account managers value the relationships with their partners and want to address any questions or concerns immediately. To that end, each dedicated account manager will:
Support Joint Marketing Efforts
Lares can provide collateral through blog posts, contributed articles, white papers, and other sales collateral to help our partners execute a successful marketing campaign.
Partners will also have access to Lares’ marketing department should they have questions about running a successful marketing campaign and engagement methods that won’t leave a bad taste in their prospects’ mouths.
Conference and Event Support
Looking to present at a trade show or other event and need some assistance? Lares is open to hearing about sharing a booth with a partner at a targeted event, providing onsite sales support, and even providing an expert speaker to help drive traffic back to our partner’s booth.
Lares is taking significant steps to enhance the experience of its partners in 2023. These initiatives demonstrate Lares' commitment to its partners' success and the security of their customers. By leveraging Lares' expertise, partners can position themselves as trusted security providers, drive revenue growth, and differentiate themselves in the market. Overall, Lares' new partner program is poised to deliver significant benefits to partners and help them achieve their business objectives.
Prospective partners can learn more about and apply to join the Lares Partner Program using the link: https://www.lares.com/partner/.
About Lares, LLC
Lares is a security consulting firm that helps companies secure electronic, physical, intellectual, and financial assets through a unique blend of assessment, testing, and coaching since 2008. For more information, visit lares.com, contact us at (720) 600-0329, or follow Lares on Twitter @Lares_.
Media Contact
Andrew Hay
COO, Lares
information@lares.com
Lares account managers value the relationships with their partners and want to address any questions or concerns immediately. To that end, each dedicated account manager will:
- Hold quarterly business reviews (QBRs) to discuss wins, losses, and opportunities for improvement,
- Solicit feedback from partners on engagement completion, and
- Keep partners updated on new developments or changes in services, deliverables, and Lares’ momentum.
Support Joint Marketing Efforts
Lares can provide collateral through blog posts, contributed articles, white papers, and other sales collateral to help our partners execute a successful marketing campaign.
Partners will also have access to Lares’ marketing department should they have questions about running a successful marketing campaign and engagement methods that won’t leave a bad taste in their prospects’ mouths.
Conference and Event Support
Looking to present at a trade show or other event and need some assistance? Lares is open to hearing about sharing a booth with a partner at a targeted event, providing onsite sales support, and even providing an expert speaker to help drive traffic back to our partner’s booth.
Lares is taking significant steps to enhance the experience of its partners in 2023. These initiatives demonstrate Lares' commitment to its partners' success and the security of their customers. By leveraging Lares' expertise, partners can position themselves as trusted security providers, drive revenue growth, and differentiate themselves in the market. Overall, Lares' new partner program is poised to deliver significant benefits to partners and help them achieve their business objectives.
Prospective partners can learn more about and apply to join the Lares Partner Program using the link: https://www.lares.com/partner/.
About Lares, LLC
Lares is a security consulting firm that helps companies secure electronic, physical, intellectual, and financial assets through a unique blend of assessment, testing, and coaching since 2008. For more information, visit lares.com, contact us at (720) 600-0329, or follow Lares on Twitter @Lares_.
Media Contact
Andrew Hay
COO, Lares
information@lares.com
Empowering Organizations to Maximize Their Security Potential.
Lares is a security consulting firm that helps companies secure electronic, physical, intellectual, and financial assets through a unique blend of assessment, testing, and coaching since 2008.
14+ Years
In business
600+
Customers worldwide
4,500+
Engagements
Andrew Hay is the COO at Lares and is a veteran cybersecurity executive, strategist, industry analyst, data scientist, threat and vulnerability researcher, and international public speaker with close to 25 years of cybersecurity experience across multiple domains. He prides himself on his ability to execute the security strategy of the company with which he works without neglecting business objectives and the needs of its customers. Andrew is the author of multiple books on advanced security topics and is frequently approached to provide expert commentary on industry developments. He has been featured in publications such as Forbes, Bloomberg, Wired, USA Today, and CSO Magazine.
