RETAIL-SPECIFIC SECURITY EXPERTISE PROVIDING A COMPETITIVE ADVANTAGE

Retail

Why Lares?

Trusted by many of the top 20 retailers, Lares provides an agnostic view of commerce and creates solutions and protections that transcend the basic measures of compliance. Connected commerce is transforming the face of retail by incorporating AI, visual search, augmented reality, predictive experiences, and personalized, curated subscriptions. This shift in the retail landscape matches Lares’s custom testing methodology, allowing rapid increases in the customer experience without the extra risk.

Why Lares?

Trusted by many of the top 20 retailers, Lares® provides an agnostic view of commerce and creates solutions and protections that transcend the basic measures of compliance. Connected commerce is transforming the face of retail by incorporating AI, visual search, augmented reality, predictive experiences, and personalized, curated subscriptions. This shift in the retail landscape matches Lares’s custom testing methodology, allowing rapid increases in the customer experience without the extra risk.

RETAIL-SPECIFIC SECURITY EXPERTISE PROVIDING A COMPETITIVE ADVANTAGE

Retail

Security within the Retail Industry

Retailers are challenged today with a requirement to dramatically increase investment in supply chains and IT technology to create compelling unified commerce experiences for consumers. Connected commerce is transforming the face of retail by incorporating AI; visual search; augmented reality; predictive experiences; and personalized, curated subscriptions. Consumers, spoiled by experiences with Amazon online retailing, want ever more demanding flexibility in buying and fulfillment models: buy any way, fulfill from anywhere, ship to store, ship to home, ship from store, pickup from locker, direct vendor ship—the variations seem to increase daily. Mobile devices are now human extensions, with near constant touch points between retailers and consumers. Smart IoT (Internet of Things) devices are becoming entrusted to place orders, creating a new type of buyer. Precision advertising delivered to consumers relies on multiple technologies that must be coordinated in near real time. Because all of these developments involve multiple software components and applications—often hardware, often middleware integration technology, perimeter network devices, and internet connectivity—a massively expanded attack surface has been created for cybercriminals.

The situation has evolved to something far beyond concerns such as breaching of PCI data stores—which although always important—is in a sense, taking a back seat to much more fundamental concerns. Chief Information Security Officers must now think in terms of what matters most with respect to their overall digital assets. They must look to actively protect a collection of complex interconnected software/hardware systems that are, after all, designed to gain mindshare of the consumer, make a sale before the consumer moves on, and feed new AI-infused analytics systems used to provide predictive targeting.

More than ever, CISOs need to be looking beyond compliance with information standards towards active management of their companies most valued digital assets. Lares cybersecurity services are more timely than ever.

Where There is Unity, There is Victory

[Ubi concordia, ibi victoria]

– Publius Syrus

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